The team behind BabyNaps
We, the creators of BabyNaps, have one and only one thing in mind - parents and their needs. It is from this very notion that the sleep app with the same name was born. We recognized the immense, vital, and worldwide challenge that parents face when trying to get their baby to sleep.
- 200K+
- downloaded the app
- 500K+
- active sessions a month
- 200K+
- visits babynaps.com each month
We're your sleep squad
At BabyNaps, we're the sleep gurus for babies. Plus, we're pretty darn good at crafting digital solutions and content that hits the spot for parents. Put those together, and you get BabyNaps - the app that helps babies and parents all over the world sleep like a dream, night after night.
We want you to get a good night's sleep
Getting a good night's sleep is crucial for your baby's development on all levels: physically, emotionally, and cognitively. And a well-rested baby sets the stage for a balanced parent. At BabyNaps, we provide you with the tools you need to establish sleep routines that work for the whole family. Sleep tight!
We're tired of tired parents
Being a parent comes with a lot of worries. "Why is sleep so challenging? Will I ever figure out how to get my baby to sleep?". Being a parent also means often feeling tired. We want to free parents from worry and sleep deprivation. We believe that all babies deserve to sleep well (and so do their parents).
The app you (and we) needed yesterday
At BabyNaps, we get it – the exhaustion of being new parents. We've been there, navigating the challenges of bedtime battles and trying to find a routine that works for everyone in the family. Frustrated with ineffective sleep methods, we launched BabyNaps. Our mission is simple: to help new parents sleep better and enjoy every moment with their little ones. Before BabyNaps, we started Rulla vagn, Sweden's largest community for parents of young children. From the spring of 2016 to the summer of 2023, Rulla vagn evolved into BabyNaps, marking the beginning of a global and exciting app journey. /Evelina and Mattias Åkerberg
BabyNaps in the press
Meet the team behind BabyNaps
How it started (and where we’re headed)
The idea takes off 🚀
BabyNaps launches on January 1st in the AppStore and Google Play. The response from parents is overwhelming – the need for better baby sleep routines is real.
One of the top apps of the year 💕
The app becomes one of the top three most downloaded of the year in the Swedish market. BabyNaps is quickly becoming every sleep-deprived parent’s best friend.
Lullabies meet algorithms 😴
The success continues! BabyNaps becomes a subscription service and teams up with Universal Music to help more families fall asleep to soothing white noise and lullabies.
Trusted by 200,000+ families 🙋🏻♀️
Over 200,000 parents now trust BabyNaps to get better sleep. The app is live in several markets, with a strong focus on the UK, the US, Sweden, and Norway.